Determine customers needs and desires by specifying research needed to obtain market information.
Recommend the nature and scope of present and future product line by reviewing product specifications and requirements; appraising new product ideas.
Assess market competition and share appropriate plans of action.
Provide source code data for product line communications by defining product marketing communication objectives.
Obtain product market share by working with managers to develop business development plans and strategies.
Provide information to management by preparing short-term and long-term product forecasts and special reports with analyses (MIS Reporting)
Bring new products requirements to market by analyzing proposed product requirements and product development programs; preparing return-on-investment (ROI) analysis.