The Versatile Salesperson*

Even the most unique, innovative products and services have limited appeal on their own. To respond to customers’ business needs, interests, and priorities better than the competition, salespeople need to add value. This process begins with being able to quickly strike a chord with customers—to make them feel comfortable talking about real business issues. In other words, sales success is as much about the “how” of sales as it is about the “what” of sales. Simply put, today’s no-nonsense environment takes an agile salesperson with exceptional interpersonal versatility.


The Versatile Salesperson (VSP)* is built around the four-quadrant Social Styles matrix. Participants are profiled for their perceived Social Style and interpersonal versatility level, then learn how to identify others’ Social Styles and temporarily adjust their own to communicate more easily and effectively with others.

Program Outcomes

People buy from people they are comfortable with. The Versatile Salesperson* gives salespeople a simple method for quickly building rapport with customers and prospects of all levels. Implemented as a flexible and integrated Human Performance Improvement (HPI) solution, VSP* enables a more comfortable customer experience, offers a variety of tools to aid in effective coaching and performance management, and can increase topline sales performance.

* a Wilson Learning program

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