The Counselor Salesperson*

Going to market with unique, high-quality products and services is no longer a guarantee that sales will be made and accounts will be retained. Remaining viable in today’s business environment requires salespeople who can respond to customers’ business needs, priorities, and interests better than the competition. Salespeople must be able to quickly discover and understand the business issues related to strategy execution. It all begins with a consultative selling approach—working closely with customers to solve real business problems.

counselor-salesperson

Program Outcomes

The Counselor Salesperson (CSP)* establishes a basic philosophy of selling with a common and easily understood approach. CSP* provides a win-win approach to selling that emphasizes problem solving from the customer’s point of view.

Implemented as a flexible and integrated Human Performance Improvement (HPI) solution, it enables a consistent customer experience from the salesforce, effective coaching and performance management with a variety of tools, and overall increased sales.

* a Wilson Learning program

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