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He is a uniquely positioned to creatively bridge digital design and moving image due to 11 years of experience as both creative and technician within both Multinational ad/digital agencies and software houses.
PROFESSIONAL HIGHLIGHTS / ENJOYABLE PROJECTS:
Passionate about creating meaningful and valuable digital experiences through strong user-centric concepts, high-end design and emerging technology.
Successfully applied concept, direction, design, production and post-production to websites, apps, interfaces, corporate identities – helping many high profile financial institutions such as National Commercial Bank of Saudi Arabia, Jahangir Siddiqui Bank, Habib Bank Limited, United Bank Limited, Habib Metropolitan Bank and many others brands like Shanfoods, Getz Pharma, Ary Digital Network, Trakker Limited, Kryolan Cosmetics etc.
Currently leading designated UX team, building an A-caliber group of interaction designers and Front-end developers. Charged with improving UX for web applications, websites and mobile applications through quantitative/qualitative research and value-added IA/UX deliverable.
Established UX design as the first stage of all web and mobile application developments, instituting a user-centered design (UCD) approach.
Led UX design on ground-breaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs; delivered interactive device apps that helped capture the #1 market position.